Leadership Team

Welcome to Health123!  We are a team of medical professionals, technologists, and consumer experience specialists dedicated to changing the healthcare system for the better by empowering technologies for coaches, care managers, and patients alike.


Rebecca Norlander, Co-founder and CEO
20+ year technologist including 19 years at Microsoft she played a myriad of roles from Office team member, Windows XP leader, and technology strategist for Ray Ozzie the Chief Software Architect. Making the leap from a large corporation to the start up world, she joined Illuminate Ventures in 2010 as Executive in Residence. After helping manage both parents through serious medical conditions at the end of their lives, Rebecca started Health123 with Scott and Rachel because she is passionate about what technology can do to make the world a healthier place. Find her on LinkedIn and AngelList.

Rachel Lanham, Co-founder and COO
15+ year marketing maven including 13 years at Razorfish delivering transformational business ideas to major customers including 11 years with Weight Watchers, specializing in brand building, customer acquisition, and “prove it works” analytics.   Rachel started Health123 with Scott and Rebecca because, as the parent of two small children she was no longer willing to sit on the sidelines as our country continued to become heavier, sicker, and more depressed – technology can reduce the barriers and provide people the tools they need to improve their lives. Find her on LinkedIn and AngelList.

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Walt Jones, CTO
20 years in product development, including 10 years at Microsoft working on Windows core technology. Walt joined Moz in 2010 to help scale the organization and technology to over 140 employees, 20K+ customers, and $20M+ in revenue. Walt joined Health123 to help empower people to understand and improve their health one step at a time. Find him on LinkedIn.

Scott Howe, Chairman
Growing up in a health care family (Scott’s father is the former President of the American Hospital Association and his mother was once a nurse), Scott’s early dinner table conversations revolved around wellness, preventative care and patient responsibility. As a grown up, Scott’s career is highlighted by his involvement with companies that specialized in digital media and data. Currently, Scott is President and CEO of Acxiom, one of the world’s largest database management companies. The intersection of data, health care and the Internet spawned the idea for Health123 – an idea which is taking wing under the leadership of Rachel and Rebecca. Find him on LinkedIn.

Sarah de la Torre, MD, Medical Advisory Board Member                                   Dr. de la Torre received her medical degree from the University of New Mexico and completed her  OB/GYN residency at the prestigious University of Washington. She has worked in a private practice  setting since 2003 and has been a partner at Seattle OBGYN Group since 2006. Dr. de la Torre has  been Board certified with the American Board of Obstetrics & Gynecology since 2005.  As a working  mother of three children, she understands the difficulty faced by many of her patients to try to take care  of themselves and their families. She has found that empowering her patients with knowledge and a  proactive attitude to their health can show long lasting benefits. Find her on LinkedIn.

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Michael Astion, MD, PhD, Medical Advisory Board Member
Dr. Astion is a clinical pathologist who is Division Chief of Laboratory Medicine at Seattle Children’s Hospital. For almost two decades he worked at the University of Washington, Department of Laboratory Medicine where he was a Professor and Director of Reference Laboratory Services and Associate Director of the Clinical Immunology Laboratory. His career is equally divided between teaching, clinical service, and research and development. He has authored more than 20 software titles, 35 peer-reviewed papers, and 40 editorials. Find him on LinkedIn.

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Peter Schmidt, Eastern Medicine Practioner, Medical Advisory Board Member Peter earned his medical degree in Acupuncture, Oriental Medicine and Chinese Herbal Medicine from Bastyr University and is a licensed Eastern Medical Practitioner. Peter has expertise in working with all aspects of Oriental Medicine by combining Eastern philosophy and treatments with Western medicine diagnosis. He completed his internal medicine residency training at Kyung-hee University in Seoul, Republic of South Korea. In addition Peter has completed post-graduate studies at Chengdu University of TCM, Chengdu, China.  Peter has always believed that through small changes in health you can prevent large problems. He brings a holistic vision and a strong understanding of functional medicine backed by clinical learning to Health123. Find him on LinkedIn.